A German company inadvertently embroiled in the Louvre Museum heist after one of its lifts was used in the theft is making the most of its free publicity - by launching a new advertising campaign.

Seven minutes is all it took for thieves to rob the world’s most famous museum Sunday. Here's a minute-by-minute breakdown of how it went down.

In total, thieves stole about €88 million worth of jewels on Sunday, including a necklace Napoleon Bonaparte gave to Marie-Louise of Austria, the tiara, necklace and earrings of Queen Hortense, and a diadem, diamond bow brooch and reliquary brooch that once belonged to Empress Eugénie, wife of Napoleon III.

Master jeweler Stephen Portier said the Louvre robbers might recut the stolen gems, which would significantly decrease their value.

Thieves made off with about 2,000 gold and silver coins from a French museum — just hours after the audacious $1 million raid at the Louvre.

Burglars who broke into the Louvre museum in Paris on Sunday initially failed to open the display cases with angle grinders, the Le Parisien newspaper reported on Thursday, citing museum surveillance footage.

Thieves broke into the museum's Galerie d'Apollon and made off with "priceless" jewelry, French interior minister Laurent Nuñez said.