An American Eagle ad campaign featuring Sydney Sweeney caught the attention of retail traders on Thursday, causing the stock to spike.

Sydney Sweeney has reportedly helped American Eagle’s stock climb higher this week. The White Lotus actress has recently collaborated with the clothing brand for a special collection, which includes a denim jacket and “The Sydney Jean.

American Eagle's advertising campaign —titled 'Sydney Sweeney Has Great Jeans' — will include 'innovative media strategies that push boundaries and capture attention,' the company announces. Via American Eagle