Spotify Wrapped is evolving from celebration to strategy, giving creators deep insights into audience loyalty, global reach and what’s really working.

On Android phones, you can create new Spotify home screen shortcuts to access the exact music you want and bypass Spotify's home page and algorithm.

The videos, which are provided by music labels under new agreements, will be available only to paying subscribers on Spotify's Premium plan and can be streamed on its iOS, Android, desktop, and TV apps.

We sat down with Marc Hazan, Spotify’s Senior Vice President of Marketing & Partnerships, to get the scoop on this year’s best in music, podcasts, audiobooks and more.

King Gizzard’s frontman Stu MacKenzie said he was “trying to see the irony in this situation” after the band’s departure from Spotify this summer, but added, “Seriously wtf – we are truly doomed.”

The playlists can factor in world knowledge, go back to your listening history from day one, and be refreshed daily or weekly.

The moment I stepped into Spotify's 2025 Wrapped event, it stopped feeling like a brand activation and instantly turned into a full-blown music party. The bass greeted first subtle but deliberate setting the mood as neon lights reflected off the crowd moving instinctively to the rhythm.

As the calendar flips, Billboard writers look ahead to 14 questions the music business will confront in 2026, from Live Nation to AI to UMG and more.