Netflix plans to spend around $18 billion on content this year – and chief financial officer Spencer Neumann thinks that number could increase down the line. “We are not anywhere near a ceiling,” Neumann said during the Morgan Stanley Tech, Media, and Telecom Conference this week, as reported by Variety. “I think we are still just getting started.”

Netflix is all in on content. The streaming giant revealed it will spend a staggering $18 billion on content in 2025—a rise of 11% from its 2024 budget of $16.2 billion.

Netflix won't be slowing down on producing new TV shows or movies any time soon. According to current projections, the company believes it'll spend somewhere in the region of $18 billion on its various endeavors in 2025 alone.