Nio has been expanding its brand portfolio to help it address larger segments of the market and cater to more niche needs.

NIO (NYSE:NIO) is one of the hottest EV car companies in the world and a top 10 largest in the world (3rd largest in China).

Firefly is a new brand from Chinese EV maker Nio, set to launch in global markets. Their first model is a small EV hatchback featuring a distinctive front end. The Firefly is priced from ¥148,800 ($20 ...

Nio, the Chinese electric vehicle (EV) manufacturer, has unveiled its Firefly-branded small car, designed to compete with BMW ...

Once regarded as one of China’s brightest EV stars, Nio has failed to generate a profit and has had several near-death ...

Chinese automaker reveals new Firefly brand of premium electric compact cars, set to launch in China and Europe in the first half of 2025, with a starting price just north of the $20,000 mark.

“Firefly is very competitive because it is a product developed with real smart EV technologies, which Nio has been investing in the last decade. We are confident in its product competitiveness ...

The first came in 2019 after heavy spending on marketing and splashy showrooms failed to generate demand for its ES8 and ES6 electric sport utility vehicles, and the municipal government of Hefei ...

The Chinese EV maker’s annual sales would need to reach 100,000 to make European output “a reasonable business decision,” CEO ...

NIO Inc.'s December delivery results and potential impact of EV subsidies on company's profitability and competitive edge in ...

New lower cost brand is latest attempt to broaden customer base Nio CEO compares Firefly to Mercedes' smart car, BMW's Mini Starts pre-sales priced from 148,000 yuan GUANGZHOU, China, Dec 21 ...