AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

AMC ( AMC -0.90%), the world's largest owner of movie theaters, was also one of the original meme stocks that popped in 2020 ...

If a movie says it will start at 7 pm, we know there will be at least half an hour of trailers before the opening credits ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...