Some players show up early to get shots up. Others stretch, chat, or keep it low-key. Then there’s LeBron James, who ...

Expect to see LeBron James wearing it for his 20th Christmas Day game.

LeBron debuts a fresh Nike colorway during the NBA Cup.The shoe features bold contrast detailing and a shimmering heel finish ...

Los Angeles Lakers forward LeBron James wears the Nike LeBron 23 "Stewie" colorway against the Phoenix Suns on December 1, ...

This post contains affiliate links, where we may receive a percentage of any sale made from the links on this page. Prices and availability are accurate at the time of publication. Throughout his ...

In the nearly 80-year history of the NBA, a finite number of players are able to say that they have had their own signature sneaker. Even fewer can say they have maintained a line as long as that of ...

Los Angeles Lakers forward LeBron James (23) reacts during the first half in game five of first round for the 2025 NBA Playoffs at Crypto.com Arena. / Gary A. Vasquez-Imagn Images On the day Kobe ...

Cleveland Cavaliers forward LeBron James has inked a lifetime deal with Nike, ensuring that once his playing days are over, the apparel company will sell his image and brand forever. While insiders ...

Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the ...

LeBron James has built one of the most lucrative business profiles in sports. Since entering the NBA as the No. 1 pick in 2003, he parlayed on-court success into long-term commercial partnerships, ...

The latest entry in LeBron James’ signature line, the Nike LeBron 23 “Stocking Stuffer,” arrives with a festive flourish, ...

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can ...