Remember the plan for HBO Max and Discovery to mix their content together into an all-new streaming called “Max”? Well, forget all that. Not even a month after declaring that Max would soon be HBO Max again,

Warner Bros. Discovery, as it telegraphed six months ago, is breaking itself into two chunks. One company will be “WBD Streaming & Studios,” encompassing Warner Bros. Pictures, HBO, Max/HBO Max and more.

The first of these two companies is tentatively dubbed "Streaming & Studios," though it will almost certainly maintain the Warner Bros. name. This company will comprise Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO and the streaming service HBO Max, along with these brands' existing film and television libraries.

Europe has been the fastest-growing international region for the streaming service, which is getting ready to accelerate its global growth strategy with the latest market debuts.

If a packed NEM crowd wanted the low-down on what the Warner Bros. Discovery split means for the international biz, it was slim pickings as WBD execs took the stage. There was, however, clarity on the rollout and programming strategy for HBO Max.

Warner Bros. Discovery has announced that HBO Max will continue its global rollout, with new markets including Iceland and Estonia.

The new Harry, Ron and Hermione have received their Hogwarts admission letters. Dominic McLaughlin will portray The Boy Who Lived, Harry Potter himself. Alastair Stout will play Harry’s best friend Ronald Weasley,

The film and television giant will turn its cable networks, including CNN and TNT, into one company and its streaming and studios business into another.