Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.

Ford Motor is keeping the F-150 Lightning, but changing its technology. It plans to add thousands of jobs and enter this new business.

New electric vehicles now feature immersive technology that makes your driving experience seamless and safe. Some cars feature augmented reality technology, which can scan for obstacles nearby. SEE ALSO: Experts say electric vehicles costs are going down. Here's why you should consider one

This comes as major news after Porsche and its parent company, Volkswagen AG, heavily invested into researching and developing electric vehicle technology. The auto conglomerate was ready to charge forward to an all-electric future, even at the protest against many fans. But to those same fans’ relief, that’s no longer the case.

Hardly a modern invention, the electric car has a long history. Interest has boomeranged over the years based on consumer trends and economics.

Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles.

Thinking about buying an electric vehicle? Explore alternative EV brands worth considering beyond Tesla, offering strong performance, value, and features.

Uber cuts EV incentives as costs rise• Drivers face uncertainty amid shrinking bonuses• Company shifts focus to autonomous electric fleetsUber