In a changing college football landscape, one of the few remaining constants is no more. The Rose Bowl won't start at 2:10 p.m. local time in Pasadena

Ohio State offensive coordinator Chip Kelly, left, celebrates with quarterback Will Howard (18) after the quarterfinals of the Rose Bowl College Football Playoff against Oregon, Wednesday, Jan. 1, 2025, in Pasadena, Calif. (AP Photo/Kyusung Gong) AP

The College Football Playoff unveiled dates, times and television information for the 2025 quarterfinals, semifinals and the College Football Playoff National Championship. Action is set to commence at 7:30 p.m. ET on Dec. 31 with the Cotton Bowl, which is hosting one of the quarterfinal round games.