Gwyneth Paltrow has just possibly made the cameo of the year. The Oscar winner pops up as a "temporary spokesperson" in a surprise video shared Friday to the social media accounts of Astronomer, the tech company at the center of all of the viral Coldplay kiss cam drama.

In her essay about the recent exposure of an affair on a Coldplay concert’s kiss cam, Ms. Schulman exhibits a common and troubling misunderstanding of the distinction between shame and humiliation.

The episode resulted in endless memes, parody videos and screenshots of the pair’s shocked faces filling social media feeds.