While Adidas is joining thousands of other companies registered in the direct-to-consumer Buy with Prime program, it seems to be a notable score for Amazon when it comes to brand clout. Other notable brands linked up with the program include Belkin, Steve Madden, Laura Mercier, Izod, MrBeast, and more.

Amazon (NASDAQ:AMZN) announced on Thursday the expansion of its Buy with Prime service to include Adidas' (OTCQX:ADDYY) website and app. The new partnership will begin in the spring. During checkout for Adidas (ADDY)) customers,

Energy drink maker Celsius is paying $1.8 billion to buy rival Alani Nu, a brand that has been propelled by social-media influencers and pitches itself as a low-cal fitness aid.

Adds Celsius confirmation. Celsius Holdings confirmed that it's buying rival energy drink brand Alani Nu for $1.8 billion. Celsius shares jumped 18% in after hours trading amid the deal news and as Q4 results beat estimates.