Right now, you can score Apple's AirPods 4 earbuds for the lowest price of the year during Black Friday - just $69.

A friend of mine recently asked me what the best AirPods were, and I told him the AirPods Pro 3. I said they had the best sound quality and noise canceling. When I spoke to him a few days later, I was surprised to hear that he'd bought the AirPods 4 with Active Noise Cancellation.

The AirPods Pro 3 block out twice as much unwanted noise as the already great AirPods Pro 2, and they create isolation that is as good as that of over-ear headphones, but in a small in-ear package. That better noise cancellation works by using microphones that pick up sounds from the outside world and computer-generated audio that creates exact anti-noise in real time.