Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

CatholicVote challenged Tim Cook on religious tolerance after an Apple TV+ scene showed characters stealing and disrespecting ...

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

CEO Tim Cook has provided more detail on the company's strategy behind its Apple TV+ streaming service, noting the company is ...

Apple has shelled out untold millions on original content for Apple TV Plus. And CEO Tim Cook acknowledged that it isn’t necessarily looking for a financial payback on that investment.

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

And so yes, we always see things we can do. [Tim Cook: This is the future of television, coming now.] And then there is Apple TV and suggestions that Apple wants to do much more in the television ...

But Apple boss Tim Cook is doing his part to drive tune-in for Team Lumon. Cook stars in a “Severance”-themed promo video released Friday by Apple. In the spot, Cook is reporting for work at ...

The tech giant showcased "Liquid Glass" for iPads, Mac, and more products at its WWDC developer conference.

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...