AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers.

AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

2024--(BUSINESS WIRE)--AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in the United States and in the world, today announced AMC’s Go Plan, an ambitious investment in the future of ...

Movie experts say theater-goers can expect an average of 20-to-30 minutes worth of promos during the pre-show.

Streaming services were once the enemy of cinema chains such as AMC Theatres, mostly because companies ... highly anticipated sequel to its viral ad, starring Nicole Kidman.

Keith Urban says the performance of wife Nicole Kidman‘s AMC Theatres ad was an unexpected surprise ... Great American Stories' Plan & Industry Correction ...

AMC “goes on offense” with ... over the next four to seven years AMC’s Go Plan also includes theatre renovations and seating upgrades at AMC theatres in the United States and ODEON Cinemas ...

LEAWOOD, Kan., November 07, 2024--(BUSINESS WIRE)--AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in the United States and in the world, today announced AMC’s Go Plan, an ambitious ...